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- Academic Catalog 2018-2019
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- Major Requirements
- Art History Major
- Comparative Literature Major
- Computer Science Major
- Creative Writing Major
- Entrepreneurship Major
- Environmental Studies Major
- Film Studies Major
- Fine Arts Major
- Gender, Sexuality and Society Major
- Global Communications Major
- History Major
- History, Law and Society Major
- International Business Administration Major
- International and Comparative Politics Major
- International Economics Major
- International Finance Major
- Journalism Major
- Management Major
- Management Information Systems Major
- Marketing Major
- Mathematics and Computer Science Major
- Middle East Pluralities Major
- Philosophy Major
- Philosophy, Politics and Economics Major
- Psychology Major
- Quantitative Environmental Science Major
- Minor Requirements
- Graduate Requirements
- Policies and Procedures
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- Academic Catalog 2018-2019
- Course Catalog
- Major Requirements
- Art History Major
- Comparative Literature Major
- Computer Science Major
- Creative Writing Major
- Entrepreneurship Major
- Environmental Studies Major
- Film Studies Major
- Fine Arts Major
- Gender, Sexuality and Society Major
- Global Communications Major
- History Major
- History, Law and Society Major
- International Business Administration Major
- International and Comparative Politics Major
- International Economics Major
- International Finance Major
- Journalism Major
- Management Major
- Management Information Systems Major
- Marketing Major
- Mathematics and Computer Science Major
- Middle East Pluralities Major
- Philosophy Major
- Philosophy, Politics and Economics Major
- Psychology Major
- Quantitative Environmental Science Major
- Minor Requirements
- Graduate Requirements
- Policies and Procedures
- Catalog Archives
- Log in
Marketing Major
Requirements: Marketing Major
MAJOR REQUIREMENTS – 60 credits
(Minimum grade of “C-“ required in each course)
| COURSE NUMBER | COURSE NAME | PREREQUISITES |
|---|---|---|
| BA1020 | Introduction to the Business Experience – 2 credits | |
| MA1020 | Applied Statistics I | MA0900 or placement above |
| BA2001 | Financial Accounting | |
| EC2010 | Principles of Microeconomics | |
| BA2020 | Management & Organizational Behavior | |
| BA2040 | Marketing in a Global Environment | |
| BA3010 | Corporate Finance | BA1020 + MA1020 + BA2001 + EC2010 |
| BA3012 | Business Ethics and Corporate Social Responsibility | BA1020 + BA2020 + junior standing |
| BA3040 | Market Research | MA1020 + BA1020 + BA2040 + junior standing |
| BA3044 | Consumer Behavior | BA1020 + BA2040 + junior standing |
| CM3067 | Advertising | BA2040 |
| BA3500 | Business Information Systems | BA2001 + junior standing |
| BA4045 | International Marketing Seminar | BA1020 + senior standing + marketing major |
| CM4048 | Marketing Strategies for Brand Development | BA2040 |
| BA4050 | Business Integration Capstone – 2 credits | senior standing + major |
| Elective: Choose any course coded BA |
GENERAL EDUCATION REQUIREMENTS
| COURSE NUMBER | COURSE NAME | PREREQUISITES |
|---|---|---|
| EN 2020 Writing & Criticism (minimum grade of "C") | Speaking the World: Writing & Criticism | EN1010 (minimum grade of "C") |
| FR 1200 (or above) (minimum grade of "C") | Speaking the World: Elementary French & Culture II | FR1100 (minimum grade of "C") |
| Courses coded Type GE100 or GE115 | Comparing Worlds | |
| Courses coded Type GE110 or GE115 | Mapping the World | |
| Courses coded GE110 or GE100 or GE115 | Comparing Worlds & Mapping the World | |
| Math courses coded GE120 | Modeling the World: Math | |
| Science courses coded GE130 | Modeling the World: Science | co- or prerequisite: GE120 math course |
FREE ELECTIVES
Any courses desired – must complete a total of 128 credit hours to graduate.
Honors
Majors with superior academic performance will be invited to participate in the departmental honors program, which affords outstanding students the opportunity to deepen and broaden their understanding of the business world and to accelerate their search for academic and professional excellence. Honors students are required to write and present a thesis in their senior year. Additional information is available from the IBA department chair.