Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.
| Room | Day | Start Time | End Time |
|---|---|---|---|
PV-1 | Tuesday | 16:55 | 18:15 |
PV-1 | Friday | 16:55 | 18:15 |
The world of advertising has seen dramatic change over the past decades and what used to be mass communication still in the 90s is about to evolve into the "market of one" as described by P&G, a global consumer goods company. The availability of Big Data and man's capacity to use massive amounts of information will soon allow advertisers to target people individually, directly catering to their personal needs and desires. However, in this quickly changing world of communications, the basic workings of advertising & communications have remained the same. While media choices have evolved, understanding and applying the rules and factors that produce effective advertising has not and will not change in the foreseeable future. This class provides a thorough understanding of what works in advertising and what doesn't. Among other things, students will acquire the skills to write a single-minded copy strategy and creative brief, how to plan for the right media in offline and online, how identify the target audience and how to recognize good creative ideas. The course will convey initial notions on how to develop advertising concepts in print, TV, digital and content strategy as well as social media communications. The course will look at over 100 ads as illustrations and for analysis purposes and will teach students the elementary principles of how to develop effective advertising by using a teaching method inspired by the Harvard Business School.
| Room | Day | Start Time | End Time |
|---|---|---|---|
C-101 | Wednesday | 13:45 | 16:40 |
What we consider to be pleasing, appropriate and/or beautiful is conditioned by culture and 'habitus'. This course examines how global media relates to varying aesthetic standards: the role of media in defining contemporary aesthetic values as well as in responding to them.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-002 | Wednesday | 12:10 | 15:05 |
Students may undertake an internship in an advertising agency, film company, or television company. The internship must be registered for 4-CR if the student decides to do an internship instead of the senior seminar. Students have taken internships at CNN, Harpers, Societe Francaise de Production, Le Courrier International, Sixty Minutes, European Broadcasting Union, amongst many others.
This course is designed for students working in the journalism workshops – magazine, online news, video production. The student will work in one of the journalism workshops under the guidance of a faculty member. The student will be actively engaged in the newsroom activities for the workshop selected. The faculty member will mentor, monitor and evaluate participation and work produced.
Surveys major areas of research about Media and War. Students are introduced to the following topics: aesthetics of war in film, news, TV, and print media and resulting construction of national and historical memory; close relationship of media entertainment technologies to practices of war; and mediation of war in relation to trends in globalization, empire, and international politics.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-L22 | Tuesday | 13:45 | 15:05 |
G-L22 | Friday | 13:45 | 15:05 |
This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-207 | Wednesday | 09:00 | 11:55 |
How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee was approximately 1600 euros.
Taught as a directed study, this course enables senior students to assemble as a whole their own work for the Journalism Major in order to reflect, to evaluate, and to critique its coherence.