Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
| Room | Day | Start Time | End Time |
|---|---|---|---|
C-302 | Monday | 15:20 | 18:15 |
Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
| Room | Day | Start Time | End Time |
|---|---|---|---|
PL-3 | Wednesday | 10:35 | 13:30 |
This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-102 | Monday | 09:00 | 10:20 |
G-102 | Thursday | 09:00 | 10:20 |
This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
| Room | Day | Start Time | End Time |
|---|---|---|---|
C-505 | Monday | 13:45 | 15:05 |
C-505 | Thursday | 13:45 | 15:05 |
This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).
| Room | Day | Start Time | End Time |
|---|---|---|---|
C-505 | Monday | 12:10 | 13:30 |
C-505 | Thursday | 12:10 | 13:30 |
This course provides an introduction to key topics and theories in the study of the Internet and other digital media as cultural and social phenomena. Four main themes guide our approach: space and networks; bodies and identities; objects and practices; and economics and politics. Within the contexts of globalization, we will place particular emphasis on interrogating transformations made possible by the pervasion of digital media, but also restrictions and contestations that arise. Students will develop their individual interests in relevant topics with an independent research project.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-L21 | Tuesday | 10:35 | 11:55 |
G-L21 | Friday | 10:35 | 11:55 |
Topics for these intensive, practical modules change every semester.
Topics for these intensive, practical modules change every semester.
Topics for these intensive, practical modules change every semester.
Topics for these intensive, practical modules change every semester.