Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.
Code:
BA1018
Name:
MARKETING PARIS
Discipline:
BA (Business)
Type:
GE100
Level:
Undergraduate
Credits:
4
Can be taken twice for credit?:
No
Pre-requisites:
None
Co-requisites:
None