Course Catalog

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GLOBAL ADVOCACY (CM4016)

This course focuses on how transnational actors - governments, citizens, social movements, corporations, NGOs, issue groups, and so forth - communicate to achieve their goals. The course also helps students develop skills in global advocacy, learning the genre of the press release, the organization and transmission of information (or, more accurately, persuasion) on websites, list-servs, grassroots work, and in visual rhetoric (posters, culture-jamming).

MEDIA & WAR (CM4017)

Surveys major areas of research about Media and War. Students are introduced to the following topics: aesthetics of war in film, news, TV, and print media and resulting construction of national and historical memory; close relationship of media entertainment technologies to practices of war; and mediation of war in relation to trends in globalization, empire, and international politics.

CULTURES OF MUSIC PRODUCTION (CM4026)

This course looks at how music is culturally produced in every sense: socially, industrially, commercially, and technically. Students will also learn practical radio production skills and cultural journalism forms.

ADVANCED VIDEO PRODUCTION (CM4028)

Broadens the basic conceptual skills needed in the production of audio-visual material destined for broadcast, Internet, and other distribution means. Emphasizes creative content development through practical work involving exploration of ideas, scripting, and creatively writing for video. Actual production exercises used for adapting ideas to program formats. Conducted from the producer/director viewpoint, stressing content and production management.

MEDIA IN ASIA (CM4030)

Why study the media in Asia? Today the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia, and the emerging consequences deserve to be analyzed and explored fully. Since the 1990s the new borderless media have penetrated the emerging markets of Asia, capturing the imaginations of people who were accustomed to the traditional domestic media under government control. This course provides a critical understanding of the place of the media in different Asian locations.

MARKETING STRATEGIES FOR BRAND DVLPMT (CM4048)

This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.

SUSTAINABLE DEVELOPMENT PRACTICUM (CM4063)

How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee was approximately 1600 euros.

MEDIA & SOCIETY IN THE ARAB WORLD (CM4073)

Provides broad cultural background to the diverse geopolitical region referred to as 'the Arab World'. Looks at the interplay between the forces and processes involved in the expansion of mass media in this context with a particular focus on state/society development and the role of the media through themes like press freedoms, satellite broadcasting, discursive analysis of media text.

PORTFOLIO (CM4075)

Taught as a directed study, this course enables senior students to assemble as a whole their own work for the Journalism Major in order to reflect, to evaluate, and to critique its coherence.

SENIOR SEMINAR (CM4090)

All Global Communications majors complete a senior thesis if they do not opt for a CM 398 internship. The senior seminar and thesis are obligatoryif students wish to apply for honors. Students give class presentations on their projects at each stage of their research and present their thesis at the end of the semester.