Course Catalog

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INTERNATIONAL MARKETING MANAGEMENT (BA5045)

This course introduces basic and advanced marketing concepts and their use in management-specific situations and applications. We will consider how individuals and firms process information to make decisions, and how firms determine and meet customer demand, needs and desires. Core issues that are covered include the marketing mix, market segmentation, positioning strategies, branding techniques, and international marketing strategies. We also consider how to combine market research data, financial data, and business strategy to make marketing decisions that best meet customer demands and desires, respond to competitors, and reach financial and strategic objectives. This course will be case-driven, with background given on advanced marketing topics though case studies, supported by lectures, discussions, simulations, and written analyses. The course will also examine the marketing function from a variety of professional and critical perspectives.

The course considers marketing within national and multi-national contexts. A key component of the course is to develop a thoughtful and critical understanding of marketing practices and to gain the ability to implement concepts in professional environments. The main method of student evaluation will be the student’s ability to effectively utilize the tools and methods in case studies, as well as through simulated and real projects.

NGO & MISSION-BASED MANAGEMENT (BA5055)

This course takes an interdisciplinary and comparative approached to NGO and mission-based management based on the assumption that management principles, though universal to some extent, vary significantly according to the context in which NGOs function. This course requires students to think strategically and critically in the management of NGO’s within the political, economic, ideological, and socio-cultural contexts in which they operate.

SUSTAINABLE BUSINESS (BA5060)

In the last decades, the market economy has started an evolutionary journey that has now reached a level requiring fundamental changes in corporations. This course is designed in response to these changes. It introduces business students to sustainable business management practices and to the role of the private sector in global sustainability development and environmental initiatives.

MANAGEMENT OF COMPLEXITY (BA5062)

This course explores and elaborates on complexity and emergence in the context of contemporary management and the practices of managing. The course engages students with advanced interdisciplinary ‘Management of Complexity’ themes in strategy, organizational behavior and leadership. In this theory and case-driven course, students examine the management of complexity in terms of specific cultural and organizational contexts and management frameworks.

INTERNATIONAL STRATEGIC MANAGEMENT & LEADERSHIP (BA5070)

This course introduces students to a broader understanding of strategies pursued by companies, countries, and regional groups in a global business and economic environment. The linkages between the global economic environment and the strategic options open to key stakeholders such as countries, and multinational enterprises (MNEs) are explored through case studies. Also, “topical” issues that affect the global economy and the strategic options pursued by key stakeholders are discussed. The course also addresses how specific international leaders play a key role as developers and implementers of strategic options.

LEADERSHIP IN CONTEMPORARY ORGANIZATIONS (BA5072)

This course introduces students to leadership theory and practices from multiple perspectives, taking a critical approach to understand how leadership theory influences leadership practices and how our perceptions of leadership evolve over time and circumstance. Furthermore, students will examine leadership in terms of specific cultural, international and organizational elements.

GLOBAL BUSINESS MANAGEMENT (BA5080)

This course explores the changing nature of the global business environment and its impact on both domestic and foreign multinational corporations. It examines international business finance, marketing and market-entry in international markets, and product policies. It addresses diverse economic, cultural, political and regulatory aspects that may influence market conditions. This course focuses on multinational enterprises (MNEs), opportunities of the global economy, the implications of various exchange rate arrangements, the opportunities and risks of international business, especially foreign exchange risk, foreign direct investment and the attendant economic, financial, and political risks.

OPERATIONS MANAGEMENT (BA5081)

This course offers an overview of business operations and logistics concepts, principles, problems, and practices of operations management. Topics include operations strategy, supply chain management, process design, capacity planning, facilities location and design, forecasting, production scheduling, inventory control, and quality assurance. Special attention in the case studies will be given to service-oriented, mission-based, and complex operating environments.

PROJECT MANAGEMENT (BA5082)

This course introduces the tasks and challenges fundamental to project management with an emphasis on organizations focused on innovation, creativity and fluidity (such as mission-based organizations, creative enterprises, and entrepreneurial organizations)

BUSINESS OPERATIONS & PROJECT MANAGEMENT (BA5085)

This course introduces the tasks and challenges fundamental to project and operations management with an emphasis on organizations focused on innovation, creativity and fluidity (such as mission-based organizations, creative enterprises, and entrepreneurial organizations). Students will learn the vital skills of managing complex projects across multiple functions. Successful project managers possess the skills necessary to manage their
teams, schedules, risks, and resources to produce a desired outcome. Students will learn the skills and tools of project management by using both practical “hands-on” approaches as well as by applying theory to practice.

A key and often overlooked challenge for project managers is the ability to manage without influence or authority in order to gain the support of stakeholders and access to resources not directly under their control. This course guides students through many of the fundamental operations and project management tools and behavioral skills required in both private sector organizations as well as with NGOs and governmental organizations. There is a special emphasis on causes of project failure and how to mitigate these issues through proper planning in the early phases of a news initiative.