This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-102 | Monday | 13:45 | 15:05 |
G-102 | Thursday | 13:45 | 15:05 |
This course examines the theories of self and identity formation in a globalized world where traditional techniques of identity formation coming from religions and schools and family are being supplemented or changed by techniques coming from other cultures and countries. Some of these ways of self-identification are influenced by consumerism, advertising and media. Some are influenced by traditional physical and moral training or globalized martial arts. Some are influenced by the implantation of psychological and therapeutic techniques from the West. Others are linked to the circulation of techniques of self-formation from yoga, tai chi, and kabala that have been taken out of their traditional contexts and globalized, mediatized and modernized. This course looks at people who seek to make and define themselves in various different local contexts. It will also examine the rise of religious fundamentalism, its appeal to youth, and how it uses media. The course also looks at the role of media, institutions and advertising consumer culture in this process.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-207 | Monday | 12:10 | 13:30 |
G-207 | Thursday | 12:10 | 13:30 |
The course aims to equip students with a knowledge of the fashion cultures that contribute to continued evolution in fashion industry systems, including the characters, business models and other diverse influences that shape fashion.
Using the international fashion calendar as a framework for study, the course will consider the role of fashion as an innovator, in business modeling, planning, communication, market research & analysis and creative entrepreneurialism as well as in the area of product and trend. Students will be encouraged to question how fashion has influenced other parts of the creative industries sector. The course will examine market segmentation and trend scouting in fashion, including an understanding of the influence of local trends on global products, (and vice versa) and the fashion industry's need to quantify trends.
Paris has long been revered as the first fashion city, and retains its position as a vital “research centre” for retailers, brands and designers. Set within a maelstrom of contemporary fashion cultures that include universal blogs and market information overload, Paris offers students an excellent laboratory for a study of the fashion paradigm that will be utilized in this module.
The course offers students an opportunity to examine the synchronicity of multimedia and global cultures with fashion (current forms such as blogs, branding campaigns and viral marketing as well as historic – movies, magazines, art). You are encouraged to develop an understanding of key drivers to the fashion industry machine, from sourcing and manufacturing to design, forecasting and retail. Primary research will form an important part of this course and students will be strongly encouraged to visit shows, trade fairs and stores within a structured line of investigation related to project briefs.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-102 | Wednesday | 10:35 | 13:30 |
This course analyzes the rhetorical-cultural aspects of global advocacy, such as how to fashion persuasion that speaks to multiple national, ethnic, religious and political audiences about issues of transnational importance and which have the same or similar persuasive goals. Case studies will be used to move back and forth between theory and practice, where studying the practice will inform the theory, and vice-versa. The course will answer important questions for global advocates.
| Room | Day | Start Time | End Time |
|---|---|---|---|
G-207 | Wednesday | 12:10 | 15:05 |
This course examines the many facets of communicating fashion to the outside world. We shall analyze the ways the various media: print, visual, and new, cover fashion. The role of PR in facilitating access to coverage will also be examined. Fashion journalism is undergoing a major shift with the advent of new technology. In order to understand this revolution, we shall consider the larger context in which fashion coverage is being played out. We shall look at newspapers, magazines, TV, movies and the web. How fashion can be presented: as spectacle, as image, as art, as craft, and as a commercial, industrial entity will be given consideration. An introduction to the major players and characters in the fashion world will be also part of this course.
| Room | Day | Start Time | End Time |
|---|---|---|---|
C-104 | Tuesday | 13:45 | 15:05 |
C-104 | Friday | 13:45 | 15:05 |
This theory/practice hybrid course will enable students to build a foundation of practical digital skills while critically exploring how they are implemented. Students will develop competence with a selection of data tools and be prepared for greater digital literacy. In parallel, the use of these digital tools will be problematized in relation to recent cultural, economic and political transformations.
| Room | Day | Start Time | End Time |
|---|---|---|---|
C-302 | Tuesday | 15:20 | 18:15 |
Topics for these intensive, practical modules change every semester.
Topics for these intensive, practical modules change every semester.
Topics for these intensive, practical modules change every semester.
Topics for these intensive, practical modules change every semester.